Brands and labels·what a feature does

Partners

Every post is one record on the shelf with the needle dropped, and the reels go out on Instagram, TikTok and Facebook. These are the brands and labels that have been part of one — with the numbers as they stand today, not on the day they were written up.

22Kviews on partner posts
3partners · 5 posts
4.4Ktypical reel on Instagram
2.1×best partner reel vs typical

Product placement

Little Vinyl Joys

@little.vinyl.joys

Their "Now Playing" VU meter stand sat in the shot for two reels back to back, credited in each caption. The product is in frame for the whole of each reel - not a mention at the end.

15Kviews across 2 posts

Record

Sony Music Latin

@sonymusiclatin

Prince Royce's Eterno, sent on vinyl. Filmed on the shelf with the needle dropped on his bachata take of I Want It That Way, with the label and the artist credited.

4.1Kviews across one post

Record

Chance the Rapper

@chancetherapper

Coloring Book on vinyl, given two posts: a reel, then a carousel that carried No Problem as well - the record shown twice, across Instagram, TikTok and Facebook.

3.3Kviews across 2 posts

Work with Vinyl Cultura

A product placed in the reels, or a record sent to be filmed. Tell us what you have in mind.

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